The key to becoming a successful online platform builder is to create, publish, and promote knock-it-out-of-the-park content that consistently hits home with your intended audience. And perhaps no one understands this better than television news producers.
Meet Amanda Subler, former TV news producer, Content Marketing Institute’s PR and Video Consultant, and creator of The Career Zoo, an online platform dedicated to helping young people discover their dream job. Her varied career has taught her the power of knowing how to find and share a really, really good story.
Listen in as Amanda explains how to craft a must-read story, keep up with content marketing demands of a publisher, and how her life as a producer deeply influenced her life as an online platform builder.
In This Episode
- Three tips all content producers should take from media producers
- Why you need to be aware of your audience and what their needs are
- Storytelling tips for creating more compelling content online
- How to learn from the TV news environment and apply it to content marketing
Quotes in This Episode
“Writing is so important. If you can write, especially if you are a good writer, you can do anything. You know, you may have a job where you have to use math… but at every job you have to be able to communicate.” —Amanda Subler
“Find the most contentious piece of information… What thing about that event or person is really going to make the audience laugh or cry or get upset and be angry? You know, they may not remember the story, but they are going to remember how it made them feel.” —Amanda Subler
“Everyone wants to produce video, which is great because video is so popular now. But telling a story through video is different than telling a story on paper.” —Amanda Subler
Full Audio Transcription for Episode 5
Welcome to Platform FM, the show for people launching or growing an online platform, a must have for influencers and entrepreneurs, brought to you by the Online Platform Institute. In addition to this podcast, platform builders can get actionable insights and inspiration with the free weekly online newsletter. Join us by signing up at OnlinePlatformInstitute.com. While there, you can also download a personal platform blueprint to help you create an authentic and successful platform plan. Now, on with today’s show. Here’s Jacquie.
Jacquie Chakirelis: Hey everyone. Welcome to Platform FM. If this is your first time listening, thank you so much for joining us. I’m Jacquie Chakirelis, the host of Platform FM, and I’m here to connect you with content, an amazing community of experts, and encouragement to help you build and grow your online platform. So happy to have you here on episode number five. Remember, all of today’s show notes can be found at OnlinePlatformInstitute.com. I hope you will join us each week, so please add this podcast to your iTunes or Stitcher app. You can also follow us on Twitter, @PlatformFM, and on Facebook. Now, let’s get started with this show.
One of the key pillars to launching and growing an online platform is to provide your audience with quality content on a consistent basis which is often cited as one of the biggest challenges of platform builders, servicing the needs of their community and their audience. To find, create, and deliver quality content on a consistent basis is challenging. Well, no one knows this challenge of content demands better than a TV news producer. A TV news producer is responsible for hours of content, day to day, week in and week out, and it’s not the time slots. Even a weekend producer has to combat a smaller crew and a light newsfeed to fill their content holes. How do they do that?
Well, today’s guest has spent years as a top broadcast producer in a major market, so she’ll have a few secrets to share and I’m going to tell you a few of my secrets as well. Let me share with you three tips of all content producers should take from media producers. First, one of the most important steps you can take is to create an editorial calendar. Now, editorial calendars are the foundation of publishers. Following an editorial calendar will help you be more consistent in frequencies and make it seem less like work. Think of an editorial calendar as a communications plan for content ideas, and since you may need to be producing content for multiple platforms, like social media, your blog, and a newsletter, include all of them in your editorial calendar, so you have a big picture view of what content you are distributing to your audience.
This will help you also identify holes in your coverage and find opportunities to expand your coverage of a single topic across multiple platforms. Tip number two, build an idea factory. You know, in the newsroom we had two editorial meetings a day, one in the morning, and one in the afternoon. During those meetings we discussed story ideas, issues, and events that really needed to be covered. This didn’t include breaking news. We made our plan deciding which stories would air in which newscast and assigning reporters and videographers to cover the stories. Having those discussions and making those plans made the job of producing a newscast not only easier, but really possible.
Now, in those meetings the news floor team would bring their knowledge, experience, and all their different perspectives of the story ideas to make decisions about what our viewers needed to know, what they wanted to know, and really what our role should be. It made the coverage more interesting and more relevant than it would have been if a single person had been making those decisions. How can you as a platform builder make this model work for you? No need to worry about scheduling editorial meetings, but if you can it’s a good idea, but you can conduct what I would call “content investigations” by asking your audience for their input.
What challenges are they facing? What successes have they experienced? What failures have been bothering them or keeping them up at night? Use their input to develop ideas that you can spin into blogs or podcast interviews or newsletter articles or social media postings. Tip number three, find content partners and story suppliers in the newsroom. Our story ideas came from multiple sources. Our reporters would pitch ideas, we pulled stories from the national newsfeed or from the news releases sent to the station. As platform builders, you can find story suppliers, too. Start out by seeking some regular go-to resources for articles that are relevant to your audience. Make sharing these sources a part of your content curation plan.
Now, you can create Google Alerts on subjects, and one of my favorite sources is Alltop. It’s a curation of all the top headlines from popular topics around the web, and it’s not just news sources, it’s blogs and other information sources. Reddit is a site that relies on community contribution, and use sources like this and other community contribution sites to find out what your audience is already talking about. It’s also a great place to find fellow content creators and bloggers for guest post opportunities for you and for your own platform. Now, follow these tips to boost your content creation like a TV news producer, and I can tell you that as a person that works in the newsroom for years, both on air and behind the scenes, a TV news producer’s job is hard work, and it can sometimes feel like you’re on air colleagues receive all the glory for your work.
But knowing how to find and tell a story is a skill that can help you build an online platform that can attract an audience, and this is the foundation of today’s successful entrepreneurs. How do you develop story skills like a TV news producer? Well, joining us today is Amanda Subler. Amanda is currently the co-owner of the website TheCareerZoo.com, where they aim to help students discover their dream jobs by producing career videos featuring people in all kinds of interesting jobs. Now, she’s also the PR and video consultant at the Content Marketing Institute where she performs PR and media relations duties, as well as oversees all the CMI’s video production efforts.
In 2015, she traveled the world producing a documentary about content marketing for CMI called “The Story Of Content.” Amanda also has a background as an award winning TV journalist, having working in local TV news as an producer and executive producer for over 10 years. Amanda, welcome to Platform FM.
Amanda Subler: Thank you, Jacquie. Thanks for having me. I’m excited.
Jacquie Chakirelis: Oh, it’s great to have you. This is a full circle moment for sure. So as I mentioned in the open, Amanda, we met while working in the newsroom at a local television station and while you were there, focused on on air content and the broadcast audience, my focus was a little bit different. I worried about the digital content and online community building, but we hit it right off and we really tried our best, I think, to integrate the platforms so they could help each other. I think you and I kind of got that early on and it makes sense today but back in 2008 there were plenty of people who did not think the platform should support each other and by the way, one of those people was our general manager. We had a battle to fight, right?
Amanda Subler: Right, right. Honestly, I still think it’s that way in that industry and the TV news industry. They still haven’t quite figured out that digital has a pretty important place these days.
Jacquie Chakirelis: Right, yeah. I don’t know what they’re waiting for.
Amanda Subler: I know.
Jacquie Chakirelis: So take me back to why you got into TV news producing in the first place?
Amanda Subler: Oh, gosh. I guess it would be when I was growing up, my parents were always into the news. They were always reading the newspaper, they were always watching the local TV news, which at that time everyone watched, you watched the morning news, the noon news, the 6, the 11 o’clock news before you went to bed, so I got introduced to it that way but I grew up in a very small town in the middle of nowhere, Ohio, so I didn’t realize that there were actually opportunities in TV news beyond being a reporter, an anchor, because I knew I did not want to be on camera. I did know that, that I did not want to do that, and I got into video production in high school so I was interested in TV news, but just really didn’t think that there was a career for me and that would pay decent amount of money.
Fortunately when I went to college, I was able to find a mentor who explained to me and opened the door and told me I could be a TV news producer because I liked to write and I liked video production, so I was fortunate in that way, and once I got introduced to it I absolutely loved it.
Jacquie Chakirelis: Did you start in TV right after college?
Amanda Subler: I did, yep. I got a job at the local TV station in Dayton, Ohio. I went to school in Dayton, so about three months after college I was able to get my foot in the door and work up pretty quickly through the ranks before I came to Cleveland.
Jacquie Chakirelis: They recognized your skills, Amanda.
Amanda Subler: When you get into TV news, you kind of have to, at least back then, you have to be willing whatever to get your foot in the door, so that’s pretty much what I was willing to do.
Jacquie Chakirelis: Well Amanda, how do you think platform builders, specifically online platform builders can develop skills like a TV producer?
Amanda Subler: You know, I’ve heard someone and I’ve heard a lot of people say this, and I’ve come to really believe in it, is writing is so important and if you can write and especially if you’re a good writer, you can do anything because let’s face it, you may have a job where you have to use math which I’m the first to say I am terrible at math, so you may have a job where you have to use math but every job you have to be able to communicate. You have to be able to write an email, you have to be able to write a business proposal or an outline et cetera, so that’s what a TV producer pretty much does all day, is write stories, write the news, so honing those skills and developing those writing skills are so essential.
I would say the other big thing is knowing your audience because we would sit as the news producers and the reporters and anchors, we would sit around in our editorial meetings and what we would always go back to is what stories do the audience want to hear? What stories do the audience need to hear? So you really have to be aware of your audience and what their needs are and their wants are. That’s just another great skill of it I’ve developed as a TV producer.
Jacquie Chakirelis: I think that’s a really good point, and we should mention that unlike math, I think writing is a learned skill, you know? Maybe you start out not being a great writer, but you can progress in your writing skills. I don’t know, maybe it’s because I’m a writer rather than a mathematician. It seems like I’ve hit my peak when it comes to math.
Amanda Subler: Yes. I’m trying to do first grade math and I just can’t do it now, with my daughter, so yes, I peaked at my math skills. Yeah, I mean the more you write, it’s the same with anything, right? The more you practice, the more you write the better you get, so if you’re not a good writer, then you really need to take that time, I would say every single day and write. No matter what it is, just practice writing. If it’s free form writing or you’re working on a blog post that you just want to perfect, just constantly be writing and then you’re just, I think, naturally going to get better.
Jacquie Chakirelis: Good point. Well, you know, building a story, a core piece of fiction is very different than creating a compelling story based on a real person or a real event or a fact, so how do you even start? Especially when you’re looking at something like a documentary, I mean, that just must have been pretty complicated.
Amanda Subler: Yes, that was pretty complicated. We had a breakdown and figured out the different pieces or different sections that we wanted to tell, so that was definitely a beast and something I’d never had to do before at that level, but just if you’re, and this is what I would do with any story, like in TV news, is find the most interesting piece of information about that story, or the most contentious piece of information about that event. What thing about that event or person is really going to make the audience laugh or cry or get upset and be angry? They may not remember the story, but they’re going to remember how it made you feel, right? That’s what people say.
Just looking at any, whatever you want to tell the story about, and just really take the time to look at it and go, “What would people really be interested in knowing about this or maybe they didn’t know about this, that I could tell them about it?” I think looking beyond the obvious is a big one. There could be an obvious, “Oh, yeah. We can tell them about this,” but really try to find that new, interesting, different piece of information, especially if it’s a story that’s been told many times, the blog posts that you see over and over again. Try to find something different or interesting about it. The other thing is characters. I mean, characters make every story, right? If you have a great character, a great person, an interesting interview, I think you can write a great story.
Jacquie Chakirelis: Those are just really insightful tips. I think tapping into emotion in a story, whether that is again, to make you sad, happy, maybe to just make you think about something a little bit differently that you’ve heard before, but really tapping into an emotion can be done whether you’re talking about a fact or a fictional story.
Amanda Subler: Right, absolutely. Someone I know said this about TV news. They say, “TV news isn’t about facts. They’re about having a villain and a hero.” Now, I don’t know if I necessarily agree with that because we really, when you’re a journalist, you’re really trying to get the information out there but having a villain and having a hero, someone you can really be angry at or someone you can really root for, another something to think about.
Jacquie Chakirelis: Yeah. I think that’s important. Well, and speaking of journalism, I come from that school, right?
Amanda Subler: Mm-hmm (affirmative).
Jacquie Chakirelis: I have a journalism and an English degree, and so I approach pretty much every writing project in first thinking about those five W’s. Are they still relevant and do you still use them in your writing projects?
Amanda Subler: Yeah. I think it’s a great starting point and a great exercise to get started. If you take the time to go through the five W’s, who’s the story about? Or, who do you want it to be about? What’s it about? Write out a little sentence or two about each of those. I think that’s a great way to get started and way to help you focus maybe the piece, but just staying to the facts I think can be boring, so if you really want to tell a story, again, go back to what’s going to make it interesting or different, or what’s going to make people think or feel a certain way? I think it’s a great starting point and yes I think they’re relevant, you just sort of need to go beyond that.
Jacquie Chakirelis: You need to find the hook, right?
Amanda Subler: Right, absolutely.
Jacquie Chakirelis: Do you have any tips on finding the hook because the hook’s hard to find?
Amanda Subler: It is, and what’s so fascinating, and I talk to people, even when I was a producer and even when I do it now, and I’ll talk to someone and they’re in some sort of industry and I’ll start talking to them and ask them questions because I’m generally interested because I may not know about it, and I’ll be like, “Wow, that is a really great story.” They look at me like, “Really? Well this is what we do every day. Like, I wouldn’t even think that would be” … You know? Because they’re so in it that they don’t realize that other people may not know about it, so a lot of times I think it takes someone outside of your realm to … Maybe you have a family member and you’re like, “Hey, what about” … May not know what you do. Get someone else’s perspective.
I think that helps you find the hook sometimes, and they may be like, “Wow, I never knew you did that,” or, “Wow, that’s interesting.” They’re like, “Really? Because we do this every day.” You know what I mean? Sometimes I think it just takes someone outside of your immediate workplace or whatever to expose that.
Jacquie Chakirelis: Yeah, I always feel like it would be so great to walk around with a TV producer because you guys, and really not only writing but these are also good tips that if you’re trying to get recognized by an editor or reporter is finding that hook into your story that you’re pitching, because I remember sitting in that newsroom and watching the reporters pretty much pitch to you because if they wanted to use resources to follow a story and that story had to come together and be on air in an hour or two, they really needed to pitch you and get your approval. One of the secrets to TV news is that get to know the producers, right?
Amanda Subler: Exactly, yep.
Jacquie Chakirelis: But kind of developing that same skill is that you really need to pitch your story and find that hook and find that emotional connection.
Amanda Subler: And I think people know that. I mean, I feel like they just have an opinion about something. You know, say they’re a yoga studio and they want to start blogging, have a blog for yogis or people or whatever, but they have to … But there’s a million blogs out there, right? About yoga. So they probably have their own perspective and view and niche on things, they just have to do that because they’ve all read the same thing over and over again, right? They all probably write pretty much the same thing, so you just really have to find that niche and that one thing.
Jacquie Chakirelis: Right, that unique point of view. Well, Amanda, you took those TV producing skills to explore another path outside of the newsroom into content marketing, and you have a freelance career and you’re building your own business, so how does that compare to our old TV newsroom days?
Amanda Subler: Well, let’s see. The TV newsroom days was high stress, working sometimes 10, 12 or more hours a day, running around trying to meet deadlines. Now I work from home and have a flexible schedule and have more creativity and I’m trying and flexing new skills so I say it’s definitely different for sure. I am enjoying it. I’m enjoying flexing, like I said, flexing new skills and trying different things, so definitely not as … It depends. It can be stressful at times, but not when you’re working on a deadline like you were in the TV news days.
Jacquie Chakirelis: Yeah, you know, I explained it a little bit in the opening. This is why I think TV news producers are such great content marketers and have such great advice because the demands of meeting that content deadline every single day, week in and week out, it’s tough to stay in that kind of mode all the time.
Amanda Subler: It is, it is, and it wears you down for sure, and the type of stories. We all know, yes, there’s some happy stories, but the majority of news is not happy stories and that just, after a while, it just gets to you.
Jacquie Chakirelis: Yeah. You’re human, right? Well, let’s talk a little bit about your current online platform because it is so exciting. It’s called The Career Zoo. Tell us a little bit more about what it is and who it’s for?
Amanda Subler: We produce career videos that show people working in all types of different careers, different jobs, we show them actually at work so people can see the workspace and what they’re doing and they’re sharing their career story, how they got started and some great tips and advice or people who want to go into that career. Right now we’re targeting primarily young people, students. We think this is a great resource for high school counselors and educators to share with their students that they need to do career planning, curriculum, that this is great content for them, especially for students who love to watch videos all day long. This is, we think, a really great resource for them.
Jacquie Chakirelis: It’s really different than a lot of career sites that you see right now, maybe career blogs like Muse. This is really, really unique.
Amanda Subler: Yes. We’re not a job board and we’re not really offering career advice like, “Here’s the top five resume tips.” It’s just free content, it’s cool, it’s fun, videos of people working in interesting jobs, because we really want to inspire young people to see the different opportunities out there. I know when I was growing up, like I said, I had no idea the kind of opportunities that were potentially available to me. Now of course, that was before the internet so now yes, there are more resources out there but we’re really just trying to show students that there’s just all these different cool ideas of different jobs that you may have never thought of before, and, “This is what it looks like and here’s some advice on how you could get started in that career.”
Jacquie Chakirelis: Well, how do you apply those TV producing skills to your current content creation and what you’re trying to do with TheCareerZoo.com?
Amanda Subler: Like I said, writing is so important. We’re producing the videos and the other thing about producing videos is everyone wants to produce a video, which is great, because video’s so popular now, but telling a story through video is different than telling a story on paper. There’s so many other things you have to think about. You have to really look at the video that you’ve taken and the interviews and tell the story with all of that. If you’re just writing it on paper, you kind of have to convey all that. It’s just different when you have the video, so you just really have to be mindful of the shots that you have, the video shots that you have, and the soundbites from the interviews that you’re going to use, or the natural sound that you may get if someone’s in a plant, manufacturing something, and you’re telling a career video about their manufacturing job.
But we’re also writing blog posts to go with those videos so it’s sort of making sure I’m aware of the different mediums that I’m writing for, so writing has been a huge thing, and it’s funny, because when I was a TV news producer, and you know this, Jacquie, I would take … A TV news producer has to take an enormous amount of information and boil it down into a 15 to 20 or even 30 second if we’re lucky piece of copy, so now that I’m in a different … Because you only have so much time to tell the story in the half hour, which isn’t really a half hour, of news that you have, and so this is, I’m able to take a little more time and I can actually write a little bit longer than when I’m used to, so that’s been an interesting skill to flex.
I’m used to writing a story in three sentences, so to actually write a 500 word blog post has taken some practice for me to get back into longer form writing and telling a story that way.
Jacquie Chakirelis: Boy, that is really interesting, you’re right. It’s not just the pressure of the deadline, but it’s also the pressure of the broadcast clock and I remember, too, when I was doing live radio is that you were a victim of whatever the clock said, and if you had to wrap something up in three seconds, you had three seconds to wrap it up, right?
Amanda Subler: Right, or they’re going to cut you off and go to commercial.
Jacquie Chakirelis: That’s right. That is better today. Well, before we get into the lightning round, this program as you know is devoted to helping our listeners break through barriers that are holding them back from taking action. Can you recall a moment in your career, your business that you just started, or your life that you really needed to take a leap of faith?
Amanda Subler: I think that the biggest moment so far for me in my career has been when I decided to quite the TV business. I don’t think I had ever thought beyond my TV career, like I think I thought I was going to do it forever, and I always wanted to work. I’m not the stay at home type of mom, which is totally fine for certain people, it just wasn’t for me so I just had always planned to work and I guess I had always planned to work in TV news but things change and when I started to get very unhappy working in TV news and my kids were little and I wasn’t sleeping, I was like, that’s all I knew. All I knew was TV and how to be a producer, so it was a really, it took me, I probably thought of … When I first started feeling it, I probably took a good four months before I … Like working through, “Can I do this? Should I do this? What am I going to do?”
It was really hard to just make that leap. Fortunately I was in a position where in my life where my husband could support us before a few months before I figured that out, but it’s really hard and it was really scary but I did it and I have been very happy since then, so thanks to people like you have helped me along the way.
Jacquie Chakirelis: Well, and you are certainly a cautious person so it’s not like that you took that decision lightly, I know, for sure. You did one thing that I think a lot of people need to do, is not only take that time to reflect on it, but also to reach out to their network and say, “Here’s what I’m thinking, and I’d like to get your input on it,” and that’s how really our conversations started about it and you and I had plenty of newsroom conversations about content marketing and the future of TV news, and how to apply that in the business world, so we had already started that conversation so you making that decision was just a continuation of that.
Amanda Subler: Yeah. I can’t say enough about like you said, tapping into your circle of whether it’s friends or mentors or former colleagues or colleagues. You’re probably the same way. When someone reaches out to me and asks for help, I’m more than happy to help them, so I really think and sometimes you feel like you’re bothering them or you don’t want to take advantage of them but I have found that most people are more than happy to help you. I really think you just, don’t take for granted that circle of people you have around you.
Jacquie Chakirelis: Good point. All right, Amanda, are you ready for the lightning round?
Amanda Subler: I am ready.
Jacquie Chakirelis: All right. Let’s start off with your favorite productivity hack that helps you get more done and stay focused on what matters?
Amanda Subler: Oh, my goodness. I make lots of lists. I literally, I’m looking at it right now, I have four different colored Post-It notes, so pack the Post-It notes. I literally, and that’s the only way I can function. I have to write lists down of stuff I have to do, stuff I want to do, et cetera. Lists, lists, lists for me are huge.
Jacquie Chakirelis: Yeah. Post-It notes is another newsroom hangover.
Amanda Subler: Yes. You’re right.
Jacquie Chakirelis: Amanda, do you have a favorite online resource like a blog or a podcast that you are just in love with and you’d like to share with our listeners?
Amanda Subler: I really enjoy the Unmarketing Podcast with Scott Stratten and if you’re in the marketing world, you know who Scott Stratten is. He’s a marketing, social media guru, and so I actually watch it on YouTube. They actually have a video of it but I just put that on and then listen to them and sometimes watch them a little bit, depending what they’re talking about, because I always enjoy their insights on what to do and not to do with customer service and social media and marketing.
Jacquie Chakirelis: Yeah. He’s really talented and I think he boils things down to common sense rather than just marketing speak and just because you did it that way 10 years ago doesn’t mean it makes sense today, so he’s a really good, common sense marketing, and I’m not even going to call him “guru” but expert or whatever you want to call him. He’s a great resource. Amanda, what book have you read in the last year that you would recommend to listeners?
Amanda Subler: I’m going to say this is not just because he’s one of my bosses, but I really think that for anyone who’s starting a business, especially content based, is “Content Inc” by Joe Pulizzi. Obviously I’m in the, with The Career Zoo and we’re building a content business, that has just been so helpful and I gave it to my business partner. I was like, “Here, read this. This is what we need to do,” and so he was totally like, “Oh, yeah. This is what I’ve been looking for,” so I think that’s a great resource.
Jacquie Chakirelis: Well, Joe is going to be on this podcast in just a short few weeks, so I’m excited about that as well, because I think as you mentioned, he’s a great resource and probably every online business person should read that book.
Amanda Subler: Absolutely.
Jacquie Chakirelis: If you could invite a person, dead or alive, to a dinner party, who would it be and why?
Amanda Subler: I’m going to have to say, and just because … I’m going to have to say President Obama, or former President Obama, and Michelle Obama. I think they would be … They just seem like the coolest, obviously super smart, whatever, but I just think it’d be super fun and cool to hang out with.
Jacquie Chakirelis: Yeah. Wouldn’t you love to talk to them? What their last eight years of their lives have been.
Amanda Subler: Yeah, absolutely. That’s who I would say.
Jacquie Chakirelis: Do you have a favorite success quote or that you use to apply to your life or your business?
Amanda Subler: You know, I mentioned this the other day. Someone told me, and always has stuck with me, but I don’t know if it’s a success quote, but it’s, “Never burn any bridges.” You just never know when you’re going to need someone’s help with something, so I’ve always sort of like, in my dealings and communications with people, even if maybe I wasn’t happy with someone or they made me angry or they were not very nice, I just still treat them with kindness and never burn any bridges because you just never know.
Jacquie Chakirelis: You just never know. Very important lesson, I tell that to my kids all the time. It’s just not worth it. Sometimes you just have to close your mouth and walk away. So Amanda, what’s the best way our listeners can find you and connect with you today?
Amanda Subler: Well you can find me on Twitter, @AmandaSubler, S-u-b-l-e-r. You can find me on LinkedIn as well, Amanda Subler, if you would like. If you want to email me or drop me a line, if you have an interesting career that you would think would make a good video, we’d love to hear from you, and I’m at Amanda@TheCareerZoo.com.
Jacquie Chakirelis: I recommend our listeners check out TheCareerZoo.com because it’s just terrific. Congratulations on just a wonderful platform that you’ve built.
Amanda Subler: Thank you, and thanks for having me. I appreciate it. I appreciate all your support.
Jacquie Chakirelis: Oh, and I thank you for joining us today and again, I’m so grateful for the years that we worked together in the newsroom but I’m even more grateful for the friendship and the support you give me today.
Amanda Subler: You’re welcome.
Jacquie Chakirelis: Well, remember, we’ll put all the links from today’s show on OnlinePlatformInstitute.com, where you can find more tips from Amanda posted there in the future, and thanks again, Amanda.
Amanda Subler: Thank you.
Jacquie Chakirelis: Take care.
Amanda Subler: You, too.
Jacquie Chakirelis: And thank you for listening to Platform FM. You can find show notes and transcripts from the show today at OnlinePlatformInstitute.com. While you’re there, join platform builders from around the globe by signing up for a free weekly online newsletter featuring curated information about content, community, and courage, guiding you to launch and grow a profitable platform. Now, you can also download a free personal platform blueprint to help you create an authentic and successful platform plan. If you like what you hear today, please consider writing a review and giving us a rating on iTunes. It truly would mean the world to me. Until next time, remember every journey begins with the single step, so start yours today. We’ll see you soon.