I’m so excited to welcome you here. I created the Online Platform Institute because I wanted to create an interactive, supportive and informational resource on launching and growing an online platform. Online platforms have become the new media companies and are at the forefront of the changing economic world we live in today. Online platforms have disrupted the institutions and industries at every corner of the market. Think about Airbnb, Uber, Instagram and Amazon. They are all extremely successful online platforms, amassing huge fortunes not by making things but by connecting people with products, services and information.
As a strategist for Advance_360, I’ve witnessed many new and traditional businesses transform into successful online platforms. Our marketing agency has partnered with brands and institutions to help them achieve amazing business results by telling their story and moving people into action.
It’s not just large brands and companies that have built profitable platforms, individuals like Amy Porterfield, Gabby Bernstein, Michael Hyatt, Pat Flynn, Brian Clark and Joe Pulizzi have all launched 7-figure platforms that connect people to content and community. These platforms are more than online businesses, they are online destinations that are similar to a media property like a magazine or a television station. They all create content that attracts an audience and then they monetize that audience.
I have spent my entire career working for and with some of the largest media companies in the world including Gannett, NBC-TV, and Advance Local. On my first entrepreneurial endeavour, I co-founded a nationally syndicated talk radio program called Family Matters Radio (FMR.) The program aired across the country for twelve years and was honoured by several journalism awards. In early 2004, we began distributing FMR as a podcast and syndicated the program with some of the largest websites in the country like Divine Caroline.
Every media company I worked with or created, whether it was television, radio, newspapers or online media properties, all shared a common business model – build an audience with content and monetize the content connection to the audience. This business model has worked for media companies over the last 200 years and is embedded in the goals and strategies of every function of the media company. They also were built with billions of dollars and years of infrastructure investment. Becoming a media mogul by launching a media property meant you had the power of money and influence to reach an audience and then leverage that reach to build your business empire.
Today, launching a media property via an online platform has never been easier, cheaper and more accessible to anyone who dreams of being in control of their own destiny and reaching an audience through content.
The Online Platform Institute is the go-to resource to find content, community and courage to create and grow your platform. On OPI you’ll find insider tips from media and digital influencers sharing their expertise so your platform can attract and engage an audience with content. Through our weekly podcast, Platform FM, you’ll discover how you can use online marketing techniques and simple but powerful media strategies to grow and monetize your platform. Unlike most resources about platform building tips, OPI will offer encouragement and inspiration so you can replace doubt with conviction to create a successful platform.
I believe that an online platform is essential today for authors, entrepreneurs and influencers but I don’t believe it is reserved for well-funded start-ups or established entrepreneurs. Seriously. Invest in YOU and start building your online platform today. Sign up for the VIP (Very Important Platform) list on the form below to receive a curated selection of stuff from the podcast and beyond, to help you build and grow your online platform presence.